‘Ethos, Pathos, Logos’

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Three simple but rather uncommon words. Three great words not only for the public speakers but for everyone, according to me.

Today, I’ll talk about ‘Ethos’

What is Ethos? It reflects your credentials. I explain to my students like this. “Imagine that you are appointed Ambassador of your country to another state. The first job that you have to do is to present your authorization documents to the head of the state in which you are appointed Ambassador. Likewise, a speaker must present his/her credentials to the audience. The audience must know that you are the right person to speak on the subject. That you not only have the required qualification and knowledge to speak on the subject but also desire and enthusiasm to benefit the audience. This is about public speaking. But everyone is not a public speakers, you might argue.

Just to explain further, I’ll ask you a question. Suppose, you have to make an important phone call. Is it not necessary for the person to know that you are the right person, that you know what you are talking about and you have done your ‘home work’ before lifting the telephone. It’s only about forming a habit. Depending on what you are speaking about and to whom, it may take only a few seconds to reflect and then only you should make the call.

And please don’t forget to remember Aristotle for he was the first to describ these three words ‘Ethos, Pathos, and Logos’ which can bring about a great change in our lives!

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